Of Mercer Co-founders Dorie Golkin Smith and Emelyn Northway met the first week of Wharton Business School at a welcome event … wearin...

Dorie Golkin Smith & Emelyn Northway: Co-founders of Of Mercer

4:42 PM Laurent Gilbert 0 Comments



Of Mercer Co-founders Dorie Golkin Smith and Emelyn Northway met the first week of Wharton Business School at a welcome event … wearing the exact same black dress. Laughing over the initial awkwardness, they immediately bonded over their shared appreciation for their one, go-to confidence-inducing professional outfit. Having worked in consulting and finance for years, they knew there had to be a better way to get dressed for work 5 (or 6 or 7) days a week. The solution was simple: create a dedicated work-wear brand with a bold modern aesthetic to take women where they need to go.

It seemed easy enough, but the endeavor was ambitious and something was missing…a creative, a designer, someone with fashion industry experience… Enter Aja Singer: Parsons grad and tailored clothing specialist. And with that Of Mercer was born.

Though the label started as an e-commerce business model, the pair would go on to open their flagship store in New York City's Flatiron district at 42 East 21st Street.

Check out more at OfMercer.com. Like Of Mercer on Facebook, follow them on Twitter and Instagram.

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